"It is important to understand that rankings are general statistics which means that they apply to different individuals in different ways. For example, up to 42% of a college’s rank is based on graduation rates. Nonetheless, college rankings are so deeply entrenched in our collective psyche that we will undoubtedly continue to recite them, and even depend on them, despite their shortcomings. There are certainly much better ways to rank colleges that would more accurately consider the needs of individual students."